Growing an Indie Beauty Brand: Stand Out and Scale

Hello, Wizz here

I hope everyone is keeping motivated at home. Whilst it’s a strange time at the moment, it’s also a big opportunity to re-focus and align your goals.

Goals and business plan

For the short term: connect with your customers and create an action plan for post-lockdown.

Long-term: reach for the sky and make the goals bigger.

If you don't have a structured business plan then now's the time to do it. Break it down into chunks and set achievable targets to make it happen. Map out who can help you deliver it. I’ve done mine and it felt good. It’s ambitious and adds a sense of optimism, reminding me that big things are going to happen.

Indie brands are taking over the world

Indie brands are taking over the world! I feel like beauty has led the way (but then again, I am biased).

The industry has transformed over the last five years which is why I LOVE it, it’s no longer about established brands and big marketing budgets. Instead, indie brands are carving out more creative ways to scale. At Wizz&Co we pride ourselves in working with brands of different shapes and sizes, it is the cross-pollination of ideas between start-ups and large corporates that fuels our knowledge for supporting this change in the industry.

We want to tailor a programme to your needs

I am seizing the opportunity to implement some ideas I’ve wanted to do for some time.

The main concept is to create a programme specifically to develop indie brands. It’s my personal passion working with innovative brand founders, sharing my expertise and empowering them to stand out and develop their business. The programme is to help more brands at an accessible price point and am looking for early adopters to test the programme, get some feedback and implement some initiatives as soon as possible.

If this sounds like you please send me an email to wizz@wizzandco.com, as I would love to tell you more and incorporate your feedback.

We want to share your brand founder story

We are also creating a community for brand founders on Instagram.

If you would like to be involved in our launch content strategy, please send an email to beth.austin@wizzandco.com.

It will be a great opportunity to show your face, promote your brand and talk about what motivates you.

Resources

Here are some great articles about indie beauty, the power of the brands and how they are evolving. There is a consistent theme: The customer is at the heart of everything they do. That’s music to my ears!

There is plenty of inspiration here for you to get your teeth into, so let me know what inspires you and the actions you take off the back of them in the comments.

Learn from the best: many opinions on the success of Drunk Elephant

Where indie beauty started, how it has evolved and the reason it has become so big

Google is always a foundation of knowledge

I hope to hear from you soon, it’s important to keep connected at the moment 

Take Care

Wizz x

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