Client Love

I engaged WIZZ&CO to assist our retail team in nurturing/managing the relationship with department store concession teams and in strategising and managing seasonal promotions effectively. Wizz quickly understood our brand's uniqueness and strengths, determined with us our key challenges, and assessed where our team's opportunities lay. With her background and experience, she provided strong and valuable insights, detailed concepts and means of practical implementation. She has a supportive personality, and provided a clear evaluation of how we could build our advantage.

- Glenn, General Manager of Dermalogica UK

Wizz provided invaluable support, she led the development of the Buying strategy whilst supporting partnership set up and subsequent sale of the business to Next Group and the integration and strategic development that followed the sale. Her knowledge and expertise in Beauty alongside her strategic and commercial skills were highly valued. Wizz has a broad range of skills in particular her strategic focus, creative thinking and ability to engage and influence. Her work helped us build strong foundations and a pathway for growth.

- Amanda Scott, CEO Next Beauty

We engaged WIZZ&CO to help build brand awareness and sales of Arabian Oud in the U.K. They provided clear a strategy with actionable steps on how to position the brand to industry influencers, create customer desirability and improve sales across stores and online. They quickly understood our challenges and created new opportunities to fast-track our plan to scale.

- Khalid, Director, Arabian Oud

Wizz’s honest, insightful feedback you gain from her breadth of experience is something you can’t put a price on, Wizz oozes such passion for your brand you feel like she is your own personal brand advisor – priceless!”

- Queenie, Managing Director, Wow Hydrate

Wizz is to be a great asset to strategic planning. She’s knowledgable about the beauty industry and pragmatic about how to get the best ROI from campaigns and activities. I’ve always found her to be both collaborative and insightful.

- Gemma, Head of General Merchandise, Ocado

Wizz has brought a new energy into the business and allowed the team to widen their focus. She has facilitated an “eyes wide open” review of where our brands sit and how they are perceived to ensure all actions support the brand DNA

- Abi Cleeve, Managing Director, SkinSense and SBC Bodycare

I worked with Wizz early on in my journey as a freelance consultant as I was looking to sharpen my business proposition and present my years of experience brand side into a clear offering for prospective clients. Her style is pragmatic but very personal, and her decades of experience and insight came through from our first conversation. I’m so pleased I made the decision to invest in myself and my business early on - she gave me a great blend of holistic and highly actionable guidance and a real confidence boost in the early days of self employment. In fact, I took her advice on a follow up approach and secured my first client en route home from my first coaching session!

- Lydia Hunter, consultant

I worked with Wizz for a number of months, she helped shape our brand story, vision and strategy to grow the business. Within four months we secured our dream retail partner. Without her support, advice and direction I do not think this would have been possible.

- Fiona, founder of Nessa Organics

I knew we had a great product but as a scaling startup, we didn't have the network or time to grow at the speed we needed. Wizz was able to help guide decisions which ultimately helped us grow our presence. Working with Wizz means she quickly becomes a trusted advisor to you and your team. It means:

• A guaranteed clarity of consumer needs - what they care about and what they don't

• It's a finger on the pulse with trends

• It's a deep understanding of the challenges the market is facing

• It's about getting the product market fit in the least amount of time

For those new to the industry, you're in safe hands - Wizz is able to clearly explain the industry nuances while keeping a strong commercial focus behind every conversation.

- Charlotte, Beauty Tech Co-founder

So grateful that I met Wizz. She is a real powerhouse when it comes to brand strategy and growth. She is a formidable person to have by your side and has a WEALTH of industry insight which she generously shares. I also appreciate her warm but no-nonsense approach.

-Sonal Keay, founder of This Is Silk

Wizz’s wide-ranging advice on building sales has been invaluable. She really understands the challenges founders face in a busy marketplace. She gave me the advice to form and implement a clear retail strategy, which is now proudly listed in Harrods. Her second key piece of advice was to support this with a direct-to-consumer plan - as she says, the consumer should be the focus of all decisions for a brand. Plus we have a cost-effective online marketing strategy.

- Imogen, founder of Kingdom Scotland

Working with WIZZ&CO has streamlined the company. There are so many positive experiences and feels like a friendship working with Wizz and we are working toward the same goal, she is just as passionate about our business as we are.

- Pavan, founder of Pavan Henna

Wizz has provided us with invaluable insights into the retail industry and supported us in putting a plan in place to get our products ready for both D2C and retail buyers.

- Chris, Director of Jim and Tonic

Wizz helps me look at things from a very different perspective. She is the Marie Kondo of business, I know what to focus on and can see the bigger picture.

- Peter, founder of Watson’s Daily

I was struggling to refine my core mission so I could fully develop our growth strategy. Refining this has helped me regain focus, direction, and connection to my brand and our audience. The impact was pretty immediate and has helped with several projects. The most valuable feature was Wizz's ability to hear the most important information and help identify those key areas that mean the most. I now have the confidence to talk about and pitch our brand without thinking twice.

- Tara, founder of Birch and Wilde

The strategy session with Wizz was transformational. She is great at challenging your way of thinking in a really supportive and encouraging way. I felt more aligned about the direction to head into and more focused and clear about my objectives.

- Gemma, founder of Luneia

Working with Wizz on a 1:1 basis has been a rewarding experience. She has a wealth of knowledge and has been invaluable in helping me to strategically position and build my brand. I have seen positive results within days of implementing her suggestions! I highly recommend it to anyone who is serious about taking their brand to the next level.

- Sarah, founder of Halcyon Naturals

Wizz is hugely knowledgeable, her insights have helped shape our strategy since. The personal service provided and the ability to stimulate ideas really stand WIZZ&CO out. There is a wide range of ways they can help a business from honing strategy, growth and development just to name a few.

- Sarah, Clockface Beauty, Brand founder

Wizz’s honest, insightful feedback you gain from her breadth of experience is something you can’t put a price on, Wizz oozes such passion for your brand you feel like she is your own personal brand advisor – priceless!

- Queenie, Managing Director of Wow Hydrate

Wizz was encouraging, enthusiastic and reinforced the importance of refining the brand and making sure that my packaging and branding would stand out on the shelves.

- Laura, Beauty Brand founder of Centred

Wizz is a powerhouse with a constant stream of ideas and insight. Her enthusiasm and passion are contagious, I always leave our sessions feeling inspired and motivated.

- Emily, founder of Yougi Botanicals

Wizz was extremely helpful in offering a range of advice. Without even having to ask her specific questions, she came back to me with very specific insight and advice that only someone with her experience would be able to offer. She was also very good at listening to our brand, ethos, products and audience and gave very personal advice on how to tailor certain strategies to my brand. She also came up with very outside-the-box ideas that I had never heard/thought of which will really give my business the edge it needs to make an impact on this very big and lucrative industry.

- Bella Cary, founder of Blushka London

Wizz’s knowledge of the luxury beauty space has really helped us position our brand in what is a highly competitive market. With her timely and relevant advice and thorough understanding of our social mission, Wizz has enabled us to build key partnerships. She is the go-to person to help your brand shout louder and be heard in all the right places

- Camilla, Co-founder, The Soap Co

Working with a group of likeminded people, but from a variety of business backgrounds and with different roles and perspectives, has been an extremely valuable experience. I have learnt so much and would highly recommend the mastermind for accelerated learning, understanding, inspiration, ideas and creative brainstorming to help drive your own business forward.

- Tara, founder of Birch and Wilde

I found the mastermind invaluable for sounding out any strategic hurdles I was facing and the process of exploring solutions with industry peers very rewarding. Wizz has a great breadth and depth of knowledge within the industry, and has numerous tools and contacts to help you on your journey, and so is a great person to collaborate with.

- Brendan, founder of Skimono

Through Wizz’s webinars, I’ve gained the confidence to outsource time-consuming tasks, leaving me with more time to do the things I love. The monthly sessions have encouraged me to look at my business more holistically, and see open opportunities that might have been, so far, overlooked. Wizz’s program and her positive energy will inspire change and improvement to any indie or established brand. Brand therapy at its best!

- Antonia, founder of Sister

Wizz's masterclasses get me all fired up!

- Kathie, founder of Into the Wylde

Before I invested in the membership I was struggling to find time and space to think about strategies, scaling and seeing the bigger picture. Since joining I have learnt so much from the teaching and the group sessions. I feel more confident and on top of our strategy. I found the customer journey framework incredibly helpful. You are getting valuable insights from Wizz - one of the top industry experts as well as knowledge and support.

- Veronika, founder of Clarity Blends

Wizz is the true embodiment of industry expert. She understands the perspective of the customer, the brand and the retailer at both a strategic and operational level. Her advice is clear, actionable and gets results.

- Sue Campbell, founder of Kind2

I’ve learnt enormously and have put several of suggestions into action within two months. Wizz's enthusiasm for indie brands is infectious and does give every brand owner ample firepower to keep forging ahead.

- Nel, founder of Beech London

I've previously worked with consultants on branding and positioning but Wizz is so far the best .. by a million miles, and only been working with her and her community for a couple of weeks .. You won't be disappointed as it lifts you from the mire of the daily drudge and really makes you think about what you want to achieve! Highly Recommend.

- Julie Williams, founder of Science to Skin

The membership helps you to focus on what is necessary to grow your business. Wizz is a great teacher and coach and has a lot of knowledge and experience, I can highly recommend this to anyone who wants to grow their business and take it to a next level.

- Charlotte, founder of Comme Ca Skincare

Before I invested in the membership, I was not sure the direction or the strategy I should follow. Since I have had the coaching sessions I feel clear about the strategy and the road map I will follow for the success of the brand and how to grow. I find Wizz really optimistic and good to be around so I would really highly recommend.

- Alice, founder of Peace & Pure

I really enjoy being part of Wizz’s membership as I get to collaborate and learn from other women in business - people that are in similar situations as I grow my company and share ideas and strategies with likeminded individuals. I’ve learnt what areas of my business are a weakness to develop and how to free up some of my time to prioritise and grow my company. I highly recommend Wizz’s membership.

- Christie, founder of Glam Wax

Thanks for your help, your services are invaluable to indie brands, so happy I found you!

- Lune, founder of Monday Muse

Wizz has been an inspiration for me - and my perfume house. She has helped me understand so much more about the world of beauty and fragrance buying - helping me to think bigger - and approach international retailers. I have also met a great group of like-minded beauty entrepreneurs - this has been such a support with the year we have all had.

- Imogen, founder of Kingdom Scotland

Since I have been part of the membership, I have a clear set of goals and a more focused approach to my marketing and business activities and priorities instead of spreading myself too thin and try to spin too many plates.

I started seeing results in a couple of weeks because the sessions are really practical, I was able to pick the low hanging fruit very quickly and now I am concentrating on the more important bigger questions of my business. My approach towards customers is more refined and sophisticated than it was when I set it up originally.

The most valuable feature of the membership are the masterclass sessions because they are jam packed full of valuable, useful information. Really tangible and practical. I go away from each session buzzing with actions to implement. I also find it helpful to have access to Wizz’s little black book as it stops me to have to google random people to find specialists in things to help support my business and help move forward.

Before I signed up my biggest concern was that I wasn’t going to get consistent value month on month, but that is really not a concern now, each session is really well thought through and tangible. She really helps you focus on the right areas and brings it to life with a lot of her experience. It feels very real and achievable. I have been really blown away by some of the things that I have taken away from this.

- Fiona, founder of The Muses London

Before we started working with WIZZ&CO our business was service orientated. As covid hit we needed to make our business more streamline online. We have accomplished this within four months and are really happy with our results. The one apprehension was the financial cost, however we have recuperated all of the costs and it has been well worth it. I’ve literally become a different businesswoman as the outcome and I would highly recommend this course to anyone.

- Pavan, founder of Pavan Henna

"Buyers often comment on how good the pitch deck is. It’s now my bible to use for meetings, not just with buyers but press, partnerships and whoever I need to communicate the brands USP and growth opportunities"

Launched with Harrods and Galleries Lafayette

- Lune, founder of Monday Muse

My background is not in retail so I learnt an awful lot. I got to understand what motivates buyers, how to put a presentation in front of them, the key KPI’s, how to grab their attention, how to get the brand to stand out. So there was an awful lot to learn. The fact it was modules that I could do at my own pace was fantastic. I highly recommend the course for anyone who is serious about creating a brand and trying to get into retailers. It is very competitive out there so any little edge that you’ve got can really help you. The good thing about the course is it is perpetual so everything you’ve learnt there you can go back to and you can always fine tune everything. Just having someone like Wizz, her experience, being able to bounce stuff off and hearing her thoughts. At the end of it I have a brilliant deck and if we manage to impress Wizz with the deck then I think it's going to be good for most buyers. I’m really positive for 2021 and I think this course is a great investment into your business and I highly recommend it. 

- Ed, founder of Youth & Earth

I learnt so much from the programme, the online learning materials were presented in a professional way without being too daunting: step by step in a fun and accessible way and you can go back and re-reference at any time. Wizz herself is approachable and friendly, all questions are answered with equal importance. I would definitely recommend to anyone who wants to grow their business. 

- Jo, founder of Ruby Moon

Wizz has been a tremendous inspiration. She is so professional and clear in her advice and has taught me many aspects of retail and how to develop my brand that I have found extremely useful. I have listened to the modules on deck building, finding ones brands USP and how to approach buyers a few times and have managed to build a very impressive deck, of which I had no idea how to put this all together. I am extremely grateful and will be taking further advice as my business expands.

Stocked with Selfridges, Fenwick and Feel Unique

- Alexandra, founder of Lady A

Before we worked with Wizz we had not secured any retail contacts. I worked with Wizz over a number of months, we had a number of one-to-ones, she helped shape our brand story, and supported our vision and strategy to grow the business. Within 4 months of working with Wizz we have secured our dream retail partner. Without her support, advice and direction I do not think this would have been possible. If you’re on the fence about working with WIZZ&CO I’d say go for it, she has been amazing for our business.

Stocked with Cult Beauty and Credo

- Fiona, founder of Nessa Organics

Wizz’s wide-ranging advice on building sales for my luxury fragrance brand has been invaluable. She really understands the challenges founders face when creating a new brand in a busy marketplace. She gave me the advice to form and implement a clear retail strategy before anything else, which has helped me kickstart the Kingdom Scotland brand, which is now proudly listed in Harrods Beauty store, and on Harrods.com.

Her second key piece of advice was to support this with an online direct to consumer plan - as she says, the consumer should be the focus of all decisions for a brand. Plus we have a cost-effective online marketing strategy - 2022 looks set to be a great year for building Scotland’s First Fragrance House.

Stocked with Harrods

- Imogen, founder of Kingdom Scotland

I’m really pleased we took part in Wizz’s retail programme. It’s really taught us to focus on our product strategy as opposed to being heavily reliant on our services which is what we have been doing for the past five years. We now know how to communicate how capable our products are to be in stores and get them in the buyers’ hands which Wizz has helped us immensely on getting across. My only hesitation was time constraints, but the modules are so short, punchy, quick and easily explained that I am so glad we now have this knowledge under our belt.

Popped up with Topshop and Collaborated with Thierry Mugler