The power of telling your brand story
Here at WIZZ&CO, we have a huge passion for brand stories. We love hearing them. We love helping to craft them. And, of course, we love sharing them!
That’s why we recently launched our Brand Founder campaign over on Instagram. We’ve been sharing the incredible stories of some of our favourite indie beauty brands, as well as giving you a look at the faces behind the businesses. We’re constantly inspired by the journeys of brand founders, so it’s been wonderful to be able to create a platform to spread that inspiration even further.
Truth is, having a brand story is one of the most integral aspects of scaling a business. Whether it’s a huge corporation or an indie brand being built from scratch, every business needs to create a connection with their ideal customer and leverage their emotive side, if they want to see sales. Having a defined and cleverly communicated story is a huge part of this.
With larger, more established brands, creating this story often relies on external influences. It looks like crafting new marketing campaigns and spending eye-watering amounts of money to have brand ambassadors that appear to be as authentic as possible. However, with indie brands, it’s possible to be your own influencer. And it’s completely free.
Image via Pinterest
Being your own influencer
Utilising the power of influencers can be a great opportunity for brands, as they are often seen as the more authentic side of digital advertising, with hoards of followers who trust their recommendations. However, it can get expensive and be difficult to navigate. Your first port of call before diving into the world of influencer marketing should be to ensure that you are talking about your brand enough.
Imagine yourself as an influencer and thought leader. Ask the following questions...
What can I educate people on?
What’s fascinating about the industry I work in, the brand I’ve founded and the formulations or packaging I’ve created?
Why did I choose to do things the way that I did?
Brainstorm around these questions and you’ll probably start to notice key themes. These can become the foundation of your brand’s stories, which you will then weave into communications, marketing and all brand collateral.
Communicating your brand story
Once you start to gain some clarity on what your brand’s stories are, it’s time to share them with the world! Research where your ideal customer spends their time online and how it would be best to communicate with them. That way you can effectively feed your brand story into your digital marketing strategy.
It’s also crucial to get comfortable with sharing your story. You want to get to the point where the words are on the tip of your tongue, always ready for when someone asks you about your brand. You can practice this in several ways. Since confidence really is a muscle, throwing yourself in at the deep end at networking events can be hugely beneficial. However, even just repeating your brand stories and values to yourself or recording yourself saying them is helpful.
You can then assess whether the story actually sounds good and how you can refine it to make the messaging more clear and succinct.
By carefully crafting your brand story and making sure that you’re communicating it effectively, not only will you boost sales but you’ll also up your chances of getting picked up by retailers. After all, they’re both looking for the same thing: An emotive brand that connects in all of the right ways. Wizz explores this topic in a recent YouTube video, so be sure to check it out.
For more tips and tricks on scaling your brand, be sure to subscribe to our YouTube channel and also sign up to our mailing list. In case you missed them during lockdown, you’ll receive exclusive access to our masterclass videos on the topics of:
1. Building your digital presence in times of uncertainty
2. Marketing to build engagement and convert to sales
3. The UN is harnessing the power of creativity in the COVID-19 fight
4. How to think like a CEO
5. The impact of Covid-19 on customer behaviour
Working with founders on refining their USP is one of Wizz’s favourite workshop topics. It’s key to getting the attention of buyers and attracting customers. If you’d like to find out more about how these work, book a discovery call today.
Testimonial
“We have become more structured and have a concise plan on how to reach our goal. We know how to get our brand out there in a practical way and now have clarity on our direction. You tell it like it is, and that is what brands need! Your skill and expertise say it all.”