Pricing and Promotions Masterclass

Strategies to manage pricing and promotions such as Black Friday, Cyber Monday

As the cost of living increases and supply chain challenges impact the cost of goods, we are seeing a downturn in retail sales and consumer confidence is low. Rather than focus on the doom and gloom, Wizz shares how can you ensure you continue to grow your business while protecting your profit margin with actionable strategies

This two-part masterclass covers:

Price increases

How to approach balancing rising costs in your business with an increasingly value-conscious consumer

You will learn:

  • Consumer behaviour trends to help navigate the current climate

  • What to consider when approaching cost increases in your business

  • How to communicate price increases to customers

Promotion Strategies

Promotions can be a short-term solution to increasing sales but it’s easy to get stuck in a discounting trap that damages both your reputation and profits. Q4 is the biggest trading period for many and Black Friday is fast approaching, planning for peak trading periods as early as possible will maximise sales. 

You will learn how to run effective promotional strategies and what to consider for multiple sales channels:

  • For Black Friday and Cyber Monday

  • Strategically throughout the year

  • To build loyalty and protect profit margins

This masterclass is pre-recorded so you can watch it straight away

About Wizz Selvey

Tap into Wizz’s expertise of trading multi-million pound businesses through peak trading periods and implementing new pricing strategies to increase profit and customer engagement. 

Wizz is an expert on retail and consumer behaviour and is passionate about helping business leaders navigate the fast moving retail and digital landscape. She works with industry changemakers from brand and retail leaders, investors, technology solutions and management consultants to stand out and scale in a rapidly changing retail world through her consultancy, WIZZ&CO. Wizz Selvey is former Head of Buying at Selfridges, and Director at Cowshed Beauty and Soho Home.

As well as speaking internationally Selvey is also a regular contributor for trade and mainstream media, being featured in WGSN, Beauty Independent, METRO, the Daily Mail, NatWest Business and more. 

You will leave this masterclass knowing how to ensure your customers expectations are exceeded and with actionable strategies for you to implement in your business.